Chopard

Chopard watches: a world of luxury and precision

Exclusivity and elegance, precision and exceptional collections: Since 1860, the Chopard watch and jewellery manufacturer has been synonymous with true masterpieces that are made by hand and with the utmost care. Here, unique design meets more than 150 years of tradition and history, with the Chopard range today offering the right wristwatch or piece of jewellery for every taste and occasion – whether you are a lady or a gentleman. Chopard’s repertoire includes both classic designs and unusual creations – the right model for every requirement. Chopard Happy Sport, Chopard Happy Diamonds, Chopard Mille Miglia, Alpine Eagle or other collections of the Maison: If you want to call the unique beauty of a Chopard ladies’ watch or men’s wristwatch your own, SG Watches is the right place for you. Take a look at our large selection of pre-owned Chopard watches and jewellery, which we offer for sale to you as an authorised specialist retailer, and which enrich your home collection with a true investment. Discover the range and decide on jewellery and luxury watches from SG Watches – your specialist in Oldenburg when it comes to buying and selling luxury watches and precious metals such as gold.

Milestones in the history of Chopard

The renowned watch and jewellery manufacturer with its current headquarters in Geneva was founded in 1860 by Louis-Ulyssee Chopard in Sonvilier. What started as a family business has quickly developed into a true luxury brand of global importance. In this way, the company keeps the bar high when it comes to masterful timepieces and accessories of lasting value. A decisive milestone on the way to worldwide success was certainly the acquisition of the brand by the German Scheufele family, a jeweller and watch manufacturer from Pforzheim, which helped the Swiss company to gain a high reputation all over the world. As part of a global expansion, not only were new, groundbreaking collections launched on the market, but new standards were also set with the company’s own movements, of which around 3,000 pieces are produced annually.

Where high-quality materials meet the highest watchmaking art

Chopard has not only made a name for itself as a watch manufacturer, sustainability is also a top priority for the Geneva-based company. This includes not only the movements, which are created with state-of-the-art technology and precise craftsmanship, but also the conscious use of resources. Only high-quality materials are used in the production of all creations, which are promoted transparently and responsibly. For example, since 2018, only ethically produced gold from small mines and certified refineries has been used in the workshops. High standards and transparency principles also apply to the processed diamonds: For example, a diamond is only purchased and processed by the manufactory if it complies with the principles of the Kimberley Process and the World Diamond Council System of Warranties. If a diamond does not meet the high requirements, a purchase is immediately rejected. Because only through transparency and traceability can the high quality of the raw materials that form the basis of every Chopard wristwatch be guaranteed. And sustainability is also the focus of the bracelets and cases – because instead of conventional stainless steel, Lucent Steel, recycled steel, is used in production. By switching to Lucent Steel, the Maison is able to significantly reduce CO2 emissions in watchmaking.

Overview of the Swiss Maison's models

Whether sporty or elegant: With a diverse selection of watches, Chopard inspires both the style-conscious woman and the man in search of a wristwatch of lifelong value. The Maison has a collection to suit every need, with the Happy Sport and Happy Diamonds lines being particularly noteworthy. Whether unworn or pre-owned, a wristwatch from the Geneva-based manufacturer is the right choice at any time, no matter which of the numerous collections you prefer.

The Happy Diamonds Collection

One of the most famous lines in the Geneva-based watch manufacturer is certainly the Chopard Happy Diamonds series. The special thing about this one is that there are freely moving diamonds between the two sapphire crystals of the wristwatch. A range that stands for freedom and self-confidence, makes the heart of every style-conscious lady beat faster and makes her eyes sparkle. The design concept of the line was first presented in 1976 and since then has stood for watches that not only function as durable and high-quality timepieces, but also attract attention as true pieces of jewelry.

Alpine Eagle Collection

Confident and modern, the Alpine Eagle range is a line of luxury watches inspired by the power and beauty of nature as a tribute to the Alps. Made of titanium or Lucent Steel, an exclusive stainless steel alloy that has a recycled content of at least 80 percent, the Geneva-based manufacturer proves that exclusivity and sustainability do not have to be mutually exclusive. The brass dial is reminiscent of the iris of an eagle with its blue or grey galvanised sunburst motif, while the counterweight of the second hand is also reminiscent of the king of the skies. The crown further underlines the closeness to nature and presents itself with an engraved compass rose. A watch in which the spirit of St. Moritz lives on, which was developed by Karl-Friedrich Scheufele for the alpine elite back in the 80s.

Chopard L.U.C – Luxury watch for the modern gentleman

Mechanical, manual or automatic, Geneva label, stainless steel case: the L.U.C men’s watches are an impressive example of the craftsmanship of the Geneva Maison and a reminder of the legacy of the company’s founder, Louis-Ulyssee. Since 1996, each model in the line has been manufactured in the Chopard watchmaking workshop and equipped with an in-house movement, with innovations over the years. Today, almost all conceivable complications are possible. In addition to the L.U.C Full Strike, L.U.C Full Strike Tourbillon, L.U.C Full Strike Sapphire or L.U.C GMT One Black models, the L.U.C Skull series should also be mentioned, which has been produced annually since 2018 as a tribute to the Mexican celebration of the Day of the Dead and catches the eye with its unique dial.

Mille Miglia, Happy Sport, L'heure du diamant and Imperiale

Over the years, Chopard has been able to introduce various other lines, each with its own special features. While the legendary Chopard Mille Miglia series is reminiscent of the spectacular classic car races and includes limited and numbered watches in which every little detail has been thought of, the Happy Sport collection, launched in 1993, stands for casual chic, with which the stylish lady carries the right timepiece with her in her free time as well as in the evening. Each ladies’ watch in the Chopard Happy Sport line features free-moving diamonds that transform the watch into a true piece of jewellery. The models in the Chopard Happy Sport range are equipped with quartz or automatic movement. The L’heure du diamant line is also aimed at the style-conscious woman and combines the art of watchmaking with the art of jewellery, with the most precious diamonds and their elaborate prong setting catching the eye in each ladies’ watch in the series. The Imperiale line, on the other hand, captivates with filigree details and embodies majestic beauty. Mother-of-pearl and diamonds enter into a symbiosis with Lucent Steel and precious metals.

Reasons to buy a Chopard watch

Whether Chopard Classic watches or Chopard Mille Miglia, Happy Sport 36 or Happy Sport 30, quartz or automatic movement: a watch from the Chopard Manufacture is much more than just a timepiece – it is the epitome of style, exclusivity and the highest level of craftsmanship. Each of the Maison’s watches is made under the strictest quality criteria and respect for ancient traditions in order to allow customers to benefit from creations that are synonymous with longevity and unparalleled value retention, then and now. In addition, it is the pursuit of sustainability that speaks for the Geneva-based company and is underlined by important steps such as the switch to Lucent Steel.

Buy Chopard watches pre-owned – online or on-site

Are you interested in a Chopard watch and thinking about buying a watch from the Mille Miglia or L’heure du diamant lines? Have you found your favourite in the Happy Sport 36 mm or should it be a limited edition métier d’art? Or do you want to enrich your home jewellery collection with a diamond or brilliant accessory from the Geneva Maison? Then SG Watches is the right place for you. Because we are the reliable specialist at your side whenever it comes to selling high-quality watches and jewellery. Simply make an appointment at our branch in Oldenburg and let our experts advise you personally on the features and special features of Chopard watches. We would be happy to introduce you to the various pre-owned watches, some of which were even sold to us unworn and with a box. You don’t have the opportunity to visit us at our headquarters in Oldenburg and get a closer look at the Mille Miglia Classic Chronograph and many other luxury watches? Then take a look at the offer of our online shop, which has a wide range of watches ready for you, all of which are in perfect condition and function precisely. SG Watches – we are your specialist dealer when it comes to buying exclusive pre-owned watches.