Rolex Watch Purchase

Rolex’s success is inevitably linked to the inventor of the brand, Hans Wilsdorf. Wilsdorf showed great marketing talent from the beginning and knew how to equip personalities with its watches, which, together with their own success, also brought the watch brand into people’s consciousness. The watches stand for performance and quality. In 1908, Wilsdorf had the name Rolex entered in the commercial register and focused on wristwatches from the beginning, although pocket watches were still largely worn at that time. Another marketing highlight: Rolex is the first watch manufacturer to have the brand name embossed on the dial. But it was not only clever marketing that helped the company to achieve its current success, the high quality standard also convinces customers worldwide. Wilsdorf focuses on high accuracy and had this certified for various wristwatches. Other milestones followed: in 1919, Rolex moved from London to Geneva, in 1926 Wilsdorf launched the first waterproof Oyster case, and Rolex models were part of numerous records, whether it was the first exploration of the Mariana Trench or the first crossing of the English Channel. In the decades that followed, Rolex attracted attention with numerous innovations and iconic models. In addition, the brand is a timepiece and sponsor of numerous major sporting events such as the four Grand Slam tournaments in tennis, major golf tournaments, SailGP, the FIA World Endurance Championship, show jumping and many more. Whether Roger Federer, Marlon Brando, Brad Pitt, Pope John Paul II, John F. Kennedy and many other personalities from politics, film and music: they are all famous Rolex wearers who are also responsible for the success of the brand. If you had already wondered whether you could sell your luxury timepiece lucratively, you should now go into the purchase with a positive feeling.